Learn about how to use long-tail keywords and other settings on your Google Adwords campaign to get cheaper clicks and conversions. Get a good quality rating, and eat up the competition. All for free in this article.
If you really want to have some success online, you should not just use trial and error to pick the titles of your articles, blogs and websites. You should do some keyword research, and learn how to pick the right title, on the Google Adwords keyword tool.