Category Archives: SEO

Local SEO Techniques Every Small Business Should Use

local seo

Image source: Search Engine Journal

How To Get Local Traffic To Your Site

Local consumers are the bread and butter of every small business. After all, they’re the ones nearest to the company and are, therefore, easier to connect with and convert into paying customers.

To make sure your company gains visibility in your community, you’ll need to include the following techniques in your local SEO strategy:

1. Optimise your website info

The information found on your website will determine whether or not your company will rank in search engine results for certain keywords. Make sure your site’s domain name reflects the nature of your business as well as your location.

Place your company name, address and contact details not only on the homepage and Contact page, but also on all other pages of your website. It would also be a good idea to use relevant keywords in the page titles of your site.

When creating your About page, make it a point to specify what part of town your business is in. You might note the street name or number and the various landmarks near your office or shop. This will help add information that your customers will find useful and improve your site’s local search visibility.

2. Go mobile

Aside from optimising site content, it would also be beneficial to make your site more mobile-friendly. Various statistics have proven that consumers are more likely to search for local businesses using mobile devices such as smartphones and tablets.

They’ve also found that mobile searches are most likely to result to higher conversions than desktop searches. Moreover, Google has been known to rank websites higher in SERPs if they are mobile-friendly.

Make sure your site’s transition to the mobile arena is smooth and successful by following Google’s tips and recommendations.

3. Secure business listings on local sites

One of the easiest and most effective ways to increase your local visibility is to join a business listing website in your community. Google, Bing, and other major search engines always go through these sites to get a deeper understanding of the local web and the businesses involved in it.

If your company isn’t listed, you’re not likely to rank well in SERPs. Make sure you choose a listing website that caters to your specific location.

4. Obtain citations

Every time a person mentions your company or products and services online, your authority slowly builds up. Google recognises these mentions – more popularly known as citations – and uses them to determine how relevant and active your business is in a certain location.

The more citations you get, the higher your search ranking is likely to be. Citations can be in the form of listings in online directories, mentions in a customer’s blog, product reviews, and social media comments.

5. Develop an appropriate link strategy

Links to and from your website are crucial to your business’ online visibility. They serve as online votes that show search engines how authentic and credible your company is. Make sure you only link to good quality websites that are relevant to your content as well as to your business.

Be consistent with sharing links to your website on social media websites like Facebook, Twitter, LikedIn, YouTube, and Instagram. Also, make sure your back links are of good quality to avoid spam penalties from search engines.

6. Reach out through social media

Social media not only allows you to promote your brand in a large scale, but also enables you to communicate directly with your customers in real time.

Take advantage of this opportunity by creating a profile in social media sites that your target consumers prefer. Post messages regularly and reply to any comments, tweets, or posts from your followers.

Of course, make sure your posts contain words and phrases that are relevant to your business as well as your location.

Although these tips are among the most effective ways to boost your local SEO results, they’re not the only techniques you can use. The trick is in finding the right strategies that will fit your company’s unique needs and goals.

Think outside the box and test out different SEO methods. Before you know it, you’ll be able to develop a strategy that’s perfect for your small business.

Author Bio

With over 25 years experience in the SEO industry, Localised Search knows exactly what it takes to make websites rank high in search engine results. The company offers a variety of local SEO services for businesses in the UK.

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Quality Social Media SEO

Quality social media SEOIf you are serious about social media marketing, and SEO, and the combination of the two, you need certain things that a guy like me can help you with.

For example, you need some likes and followers that will stick, from real people. I get them through social swapping sites, and it’s incredibly easy to order.

A typical email sent to me:

Hi Rowan, I have a couple of new sites up and running that i would like to boost it’s popularity before i do a little networking. I am looking for a package price to get 200- 250 likes and followers on each account and maybe google+ later on.

(This is followed by links to five different social media accounts on Facebook, Twitter, and Google Plus).

My reply:

I could probably do all of that for fifty dollars, you can send the money to me via my Pay Pal email address rowancasey@bigpond.com, log into Pay Pal and click send money, then enter that as the recipient, choose services, and 50.00 US, or I can send you an invoice, or there are also Pay Pal buttons on the site.

Social Media SEO

It takes a bit more effort to try to rank a social media page on Google. I discuss that in more detail in this article on how to do SEO for a Facebook page.

It involves linking to your page from within the site, and from outside the site, but only from the highest quality, authority, relevant pages.

There is no point in building links to your site for the sake of links, as Google will punish sites that have back links built from “link farms“, which is pretty much any site that doesn’t look like it was made by a million dollar company.

What I mean by that is you will get a good link from Ezine, HubPages, Yahoo Contributor Network, eHow, etc, and there are some really good authority blogs that you can write guest posts on.

If you try to build tons of links from spam blog comments and forum posts, (which some people still do), it doesn’t work at all, in fact it works in reverse, which is the only reason I can think of that people are still doing it.

There’s all this software around that was made for use before the Panda and Penguin algorithm updates and seeing as these softwares do nothing but damage your rankings now, I guess they are being used just as much to do reverse SEO.

Anyway, I can help you with all of that, writing high quality articles and getting them published on the highest authority sites, but it doesn’t come cheap, as they have to be of the highest quality standards.

If you feel like this article was written well, then I’ve succeeded in my job of showing you that I can write in good English.

I’m actually writing this article to link to my Yahoo Voices article, which then links to a guest post I did, and that links to a page on my first site, which then links to my secondary site, which I’m trying to rank for buy Facebook fans, and I’m still on the third page of that search.

Why would I go to such tremendous effort to try to rank a site? Because there are so many people searching for that phrase, if I was first on the first page of that search, I would have so many orders coming in, I’d be rich.

I find that I don’t have enough time to do that as well as run another SEO campaign I’m doing, and do my Fiverr gigs, and fill orders for people for likes, followers, views, shares, etc.

I’m so busy, I don’t really have the time to write this article at all, but somehow I am finding the time, and that’s how you found me, if you’ve read this far.

So, go back up the top, take a look at what I said there, you will find my email address, or you will also find it in the sidebar. Get in contact with me to talk about what I can do for you in terms of quality SEO and social media marketing services.

Publishing Regularly On Your Site – How Important Is It?

Publishing regularly on your siteI have more than one site that I have to maintain, for example I’m running an SEO campaign for a client, and I have more than one site that I’m constantly updating for her.

I also have more than one site of my own that advertises my services, (which include social media marketing such as likes and followers, and general internet marketing services, coaching and advice).

It’s a constant battle to stay on top of it, writing content for all the different sites so that they seem fresh and new to Google, but it has to be done, in fact that was the main reason why my client didn’t get the rankings she was hoping for.

What Went Wrong In My First SEO Campaign

I feel that this is totally not my fault, but it’s slightly my fault in a way, as I was running the thing, and having some good success with it, until my client didn’t listen to me and made some fundamental mistakes.

I had built enough quality links to the site that it was on the first page of Google, in fact it briefly reached first on the first page for a search with almost two thousand exact match searches a month.

It was a buyer keyword, with a medium amount of competition, exactly where she needed to be, but I ran out of quality places to build links from, and my advice to her was to make more pages on the site, so I could build some links to them as well.

The more often you publish quality content on your site, the more pages you have indexed, and the amount of deep links you have in a random sort of way from varying link text and varying sites and all of that, the better you do on Google.

For Google, ranking a site that has not been updated in months is like showing a site that has been abandoned, that has nobody behind the wheel.

Many sites get created for the sole purpose of making a back link, and then they just get left there, and forgotten about.

Obviously these aren’t sites that are worthy of ranking, and not worthy of counting as a quality back link either.

It is therefore a constant battle to create quality content all over the place and on your site, on social media, on You Tube, and through publishing guest posts on relevant sites all the time.

Do You Really Have To Create Content Endlessly To Rank?

There is not a point in modern SEO where you can just “set and forget” like they used to say in the old days. Google is also very good at picking up on plugins that automatically pull content from RSS feeds and publish those for content.

Duplicate content is out, or “syndicated” as they used to call it, that’s been given a fairly heavy slap, because nobody wants a Google search with ten articles that are all the same words.

Back links are harder to get, or if you get the wrong links, it’s not just a matter of them not working, it can permanently ruin the rankings of your site.

That’s what happened with my client. She bought about a hundred spam links from the most disgusting places from this cheap “expert” on Odesk.

The number one mistake in SEO is to trust anyone who says they can give you great results for a small amount of money, in fact anyone who says they can guarantee first page results these days is often flat out lying.

Long original articles, blog posts and guest posts need to be written and published on authority sites, or the whole thing works in reverse since Panda and Penguin.

Google can also pick up on bad grammar, and punishes poorly written articles that start sentences all the time with “well” and misuse the word “the”.

This is a sure sign of a cheap Indian writer doing the work, and not to be rude or anything, but in most cases these articles are written for no other reason but to build a link, and have nothing to say.

There are people working for Google, quality checkers who go around looking at sites to try to determine if they are just garbage, because sometimes the algorithms aren’t enough to filter out the spam.

Anyway, that’s why I’m writing this long blog post on this site that I barely use at all, because I need to update it with quality content, or perceived quality to give some strength to all of the other links I’ve made from this site before.

I don’t really have anywhere specific I want to link to this time, although I did write an article on Yahoo Voices recently about how it can be a mistake to allow guest posts on your site if you don’t filter out all the spam garbage.

Have a read of that, it’s informative, and also get in contact with me if you want my help with anything online. Social media, SEO, web design, general internet marketing coaching and advice. I should be able to help, my email is rowancasey@bigpond.com.

SEO Tips For Social Media Pages

SEO For Social Media

Often as a social media manager, I see people coming to me with social pages which haven’t had much thought put into them, or they just seem to have be made because the owner of that business was told they needed a Facebook page and a You Tube video, and so they made one.

The most common mistake I see is a small business who chooses the title of their Facebook page to be exactly their company name, or even just the URL of the website.

This might be a good idea if you’re a celebrity, and expect lots of people to be searching you out by name, but for most small businesses and websites, the URL or exact title of your website or company will have zero exact match searches a month worldwide on Google, and what you are actually aiming for first, is a Facebook search.

That’s what people don’t get, you have the chance with your Facebook page to rank first on the first page of a Facebook search on “internet marketing”, “social media marketing”, or “SEO”, or pretty much any other keyword you want that isn’t taken over by a celebrity.

What makes it so easy to compete for searches on Facebook? There is barely any competition in terms of people actually competing to appear at the top of Facebook searches, and it is very easy to manipulate the Edgerank algorithms, simply by getting a few thousand random likes, and likes on posts and photos.

If there are seventeen pages that are ahead of yours for a search on lawyers in New York, (as an example), and the only difference between your page and theirs is that they have more Facebook fans, and have a few more photos, and likes and comments on their photos, then that’s what you need to do to beat them.

Then, if somebody does search for a lawyer in New York on Facebook, (and it is becoming more common for people to do their searching without leaving to go to Google), then your page comes up.

There are similar metrics that determine what pages appear at the top of a You Tube search, such as the bounce rate, but due to the fact that Google own You Tube, and that it’s based on so many different factors, I wouldn’t claim to be able to tell you how to rank a You Tube video first on either a You Tube or Google search.

How To Rank A Social Media Page On Google

I wouldn’t say that I knew for certain how to guarantee rankings of a Facebook page in a Google search, but I can tell you what I’ve found works for me. The same things I talk about on Facebook could be applied to any other social media site.

The first thing you need to realize is that Facebook is a PR 9 site, and is the largest, highest authority site in the world. That doesn’t mean that each of the sub-pages of the site has that much authority, but it means that you’re starting off in a good place.

You have to get cross links as one of the main things to show that your site is one of the more important sites on Facebook. Links within Facebook itself to other pages inside the site are do follow, and many of these pages are high page rank, and that link weight passes on through those cross links.

It’s just a matter of how many of them you can get, how relevant they are, and how high a page rank they have. Sure there is not as much SEO benefit from a PR 6 do follow relevant authority link when it’s within the same domain, but that does not mean it’s not still a massively beneficial link to have.

My strategy has been to make multiple Facebook pages, and link them all together in a cross linking pyramid. I do this by using Facebook as the second page to link to the first by pressing the edit page button and clicking on the use Facebook as this page button.

Then, I have made a permanent one-way link in the likes section of the second page to the first one. By building back links and other cross links to the second page and getting thousands of random likes for it, I build up the page rank of the second page which passes on link juice to the first page and makes it look like a big important page on the largest site in the world.

When people ask me what benefit likes and followers have, this is just one of the many things that random likes and followers can do to help benefit your business: actually help you rank a page on Google for a massive search using an easy to follow formula.

The social proof and social interaction benefits of likes and followers are not to be ignored either, I get hundreds of unique views a day from my random Twitter followers, but that’s another story, for another post.

Hopefully that explained a bit about how SEO works slightly differently on social media sites. Stay tuned by liking my Facebook page or get in contact with me via my email address, (it’s in the sidebar) to get more information on how to get viral traffic from Facebook.

Advanced SEO Audit Tips For New SEO Auditors

Guest post by Diana Maria

SEO AuditYou can accept it or not, but SEO audits are definitely a very rewarding and challenging process. In fact, carrying out SEO audits can definitely help in learning more about different and advanced SEO techniques and procedures.

It even helps in generating a whole lot knowledge related to web development. With each audit, there is scope of learning a few new things. Most of the times, knowledge gained is related to SEO.

However, there are times when improving on the SEO audit processes are also learnt. So, with more practice, one can learn about those ways that can help in improving the overall SEO audit procedure. Let’s focus on some of the most advanced SEO audit tips for beginners. Have a look below:

Creating a perfect work space

To make an audit session run successfully, it is always helpful to have customized tools and specific set of configurations. When carrying out SEO audits occasionally, these customized tools and specific configurations can be well integrated for better output.

Those who need to carryout audits more frequently can create a separate user account in Windows 7. Let’s name it as “Audits”. Those who want to tag themselves as “Real Hardcore” auditors, they can install the VirtualBox. This will allow them to analysis a complete range od dedicated operating systems.

Developing a proper workflow

Always remember that it is not possible to become completely the same. Sites can be similar in pattern and design but by no means can they be totally same.

This clearly implements the fact that no 2 auditing process can be the same. There are some who suggests approaching each audit differently. That may not be a great idea. If a controlled workflow can be developed, then flexibility will surely be achieved during audit sessions.

To achieve this, first create a detailed checklist of duties. Create notes and at the same time try to make another list highlighting things that are not mentioned in the checklist.

In fact, this new list is more important and can be quite interesting since it contain things that the user was not anticipating. Always try to fill up the list with items that the user is more comfortable with.

Browser add-ons need to be minimized

Those browser plugins that are required for running the audit needs to be listed first. Try to collect all those. Get rid of all the other remaining ones. There are certain browser plugins that use external CSS and JavaScript in order to work correctly.

Similarly, there are some browser plugins that even requests for API with every single page loading process. This can be quite confusing. While trying to check things like native CSS and response codes.

Own tools need to be developed

Customized tools help in making an SEO audit much better. However, there are specialized tools that can be highly beneficial in carrying out the audit in a more organized manner.

This should never stop you from developing your own tools. It is a fantastic idea to develop your own tools as per requirement. This will help in carrying out the audit in a much better way.

These are only a few tips to follow while carrying out advanced auditing. There are many other tips available that will be shared next time.

About The Author: Diana is a writer/blogger. She loves writing, travelling and reading books. She contributes to SEO Morpheus

Ways to Improve Your Website Credibility

Website credibility

Guest post by Pam Sallegue

So you’ve got your business running, your website up, ads and all, and now you’re waiting for the numbers to come in.

You offer a great product at a good price, with high-end service, and you have a team of experts working with you.

You say all these good things about you and your product on your website. But when it’s all just you doing the talk, how can the customers believe it? Website credibility can make or break online revenue.

But since just anyone can have their own website and claim to be whatever they want, how do you make your own website as credible as you are? Here are some tips you could use to boost your website credibility.

1. Using the right testimonials – The good that your previous costumers have to say about your product and service is an effective type of word-of-mouth publicity. But if your homepage is composed of a lengthy testimonial extravaganza, then you’re endangered of being ignored as “too good to be true.”

Pick out a few, maybe just a couple of your favorite satisfied costumer testimonials and post them on the side of your front page. Put the rest on a sales page, and maybe use a code to let them scroll in one or two at a time. It makes you more believable rather than painfully UN-believable.

2. Getting in the social networks – Let’s say you’re selling cheesecake in your coffee shop. And with the consciousness that you’ll be competing with the bigger, commercial names like Starbucks, you made your cheesecake look as perfect as it tastes.

And put it in a pretty box ready for takeout or delivery. How will that get online popularity? The answer – the same way the public put Gangnam Style up the YouTube ranks.

These days, social networking is an integrated part of a website’s search engine optimization (SEO) as being shared, liked, or even getting a +1 can get you a lot of online traffic as well. Social network presence is a tricky thing and you might want SEO specialists to help you on this. But don’t underestimate the power of a kid with an Instagram and a Twitter account.

3. Check for errors – Once a potential costumer takes interest on a certain tweet and clicks the link to your website, you have to make sure they stay a while.

A broken link, a picture that doesn’t load, or even a spelling mistake can turn the off. If small errors like these are your pet peeve, then take pleasure in editing! Think about it.

Your website is your online home. You wouldn’t want your visitors to walk in on some laundry hanging in the living room, or worse – the word “wlecome” stitched on the mat.

Improving website credibility is a strong move that will get visitors in, and keep them in, maybe long enough to help you earn a few more bucks. Use these tips wisely and make your online presence a bigger asset to your brand.

When they said long ago that the internet had potential to open new possibilities for anything and everyone should jump in, they were telling the truth. But did anyone believe them? They probably needed a little more website credibility.

Author Bio:

Pam Sallegue is the content writer and link builder of SEO-Hacker. She’s also working on optimizing her Youtube channel.

How To Give Your Site Authority

How To Make An Authority Site
This post will explain how to give your site authority in the post Panda/Penguin environment on Google.

Google is the largest site in the world, and definitely the largest search engine, and so they are the most important when talking about authority.

A site will only gain authority by being a good source of information. It has to be a really popular, trusted, well made site, or it won’t get to the point that it has real serious authority.

Google does have algorithms which you can fool to a certain extent, but it’s only when big authority sites link to yours without you even asking them to from pages that are PR 5 or higher that you really get a lot of authority.

I wrote this article about how to make an authority site, and it explains that you not only need back links from relevant, high quality, expert pages, but you also need to link out to these sort of sites as sources.

It is perhaps just as important that I link out to the Wikipedia page on search engine optimization as it is to link to this page I just found in that same search.

I found this article by SEO Chat which explains how to follow the Wikipedia guidelines to the letter so that you can get a legitimate back link from Wikipedia.

Those things are like gold, so I’m not sure if it’s going to really work for my site, but I’d like to give it a try, and see if I can make a site that they would consider to be a trusted resource that can be verified by authority sources.

Different Ways To Get Authority LInks

I usually just write a few blog posts like this one on my different blogs, and then write some articles on Ezine, Go Articles, Squidoo, Hub Pages, Knoji, Helium, Yahoo Voices, and if you’re in the US, eHow, Examiner, Guardian, and Suite 101.

It’s not easy to get published on a lot of those sites, so you might want to try writing on your own blogs like a Typepad blog or a free Weebly blog, (be careful with them, they can ban you for anything they want, and they do), WordPress.com and Blogger, maybe blog.com and Wix and Tumblr.

As you can see, I just named more sites than you could write an article on in one day, or even in a week, and once you’ve done that, you can go back to each of the pages that directly link to the site, and make links from all the other sites to that page.

This is how you build a link pyramid of solid links, because what you want is a few really high quality, high page rank, high authority links pointing to your site, and they mostly get that way because they have links pointing at them.

This is a standard SEO practice, building a link pyramid out of solid, relevant, well written, long, high quality authority relevant pages that also link out to authority sites as well as your own.

That’s going to be the formula to follow, regardless of future Google algorithm updates. You can count on the fact that Google will be trying harder to maintain quality and avoid spam pages being made.