It is clear that social media is now huge, and it is here to stay. Hundreds of millions of people spend a large amount of time every day on Facebook, You Tube, Twitter, and other social sites.
Business sees the potential customers that can be reached by using social media, but at the same time does not know for sure how to approach a marketing campaign. More than half of businesses in the nation are now using social media in one or more ways, but most of these companies are not using social media correctly.
The companies that are benefiting the most from social media clearly have different methods and a different approach to marketing to their fans and followers.
So What Is The Right Approach To Social Media Marketing?
There is a right way and a wrong way for a business to approach social media, although it all depends on what the product is they’re trying to sell. A recent study of over 2,000 companies using social media showed that only 12 percent thought they were using it in an effective manner.
This clearly shows that not only do companies have a problem using social media correctly, but they have no idea what they are doing wrong. One of the biggest issues with business is the inability to quantify their results.
Figuring out a way to measure return on investment is near impossible. It is easy to calculate how much money is being spent on social media, but how much revenue is being generated from it is quite difficult to estimate.
How Do You Know If You Are Making A Return On Investment?
The companies that are benefiting from social media are definitely aware of their success. They may have difficulty in putting a specific revenue number on the influence of social media marketing, but they are succeeding. What are they doing different from other companies?
Marketing analysts say that it is the way they approach this new technology. Instead of advertising to a particular audience, they are using various types of social media to have a dialogue with their customers. This is a two-way conversation in which companies listen to their customers and give their opinions as well.
This had led to product improvement and innovation seldom seen in the past. Of course, customers love to be heard and companies build up goodwill as well as brand awareness. With sites like Facebook or Twitter, you can find almost anyone or any organization in the world, and send them a message, any time you want.
Another aspect of social media marketing is that customers have become mobile. They must be reached on devices such as smartphones or tablets. This new mobile marketing is important because messages to the consumer must be formatted in a way they can access with a mobile device, and the consumer must be able to respond to a message in order to begin a dialogue with a company.
About The Author
Tricia Borren is a mother and a blogger from Southern California, who’s also an expert in mobile marketing on the site she writes for: Orange Soda Marketing.