Guest post by Pam Sallegue
So you’ve got your business running, your website up, ads and all, and now you’re waiting for the numbers to come in.
You offer a great product at a good price, with high-end service, and you have a team of experts working with you.
You say all these good things about you and your product on your website. But when it’s all just you doing the talk, how can the customers believe it? Website credibility can make or break online revenue.
But since just anyone can have their own website and claim to be whatever they want, how do you make your own website as credible as you are? Here are some tips you could use to boost your website credibility.
1. Using the right testimonials – The good that your previous costumers have to say about your product and service is an effective type of word-of-mouth publicity. But if your homepage is composed of a lengthy testimonial extravaganza, then you’re endangered of being ignored as “too good to be true.”
Pick out a few, maybe just a couple of your favorite satisfied costumer testimonials and post them on the side of your front page. Put the rest on a sales page, and maybe use a code to let them scroll in one or two at a time. It makes you more believable rather than painfully UN-believable.
2. Getting in the social networks – Let’s say you’re selling cheesecake in your coffee shop. And with the consciousness that you’ll be competing with the bigger, commercial names like Starbucks, you made your cheesecake look as perfect as it tastes.
And put it in a pretty box ready for takeout or delivery. How will that get online popularity? The answer – the same way the public put Gangnam Style up the YouTube ranks.
These days, social networking is an integrated part of a website’s search engine optimization (SEO) as being shared, liked, or even getting a +1 can get you a lot of online traffic as well. Social network presence is a tricky thing and you might want SEO specialists to help you on this. But don’t underestimate the power of a kid with an Instagram and a Twitter account.
3. Check for errors – Once a potential costumer takes interest on a certain tweet and clicks the link to your website, you have to make sure they stay a while.
A broken link, a picture that doesn’t load, or even a spelling mistake can turn the off. If small errors like these are your pet peeve, then take pleasure in editing! Think about it.
Your website is your online home. You wouldn’t want your visitors to walk in on some laundry hanging in the living room, or worse – the word “wlecome” stitched on the mat.
Improving website credibility is a strong move that will get visitors in, and keep them in, maybe long enough to help you earn a few more bucks. Use these tips wisely and make your online presence a bigger asset to your brand.
When they said long ago that the internet had potential to open new possibilities for anything and everyone should jump in, they were telling the truth. But did anyone believe them? They probably needed a little more website credibility.